At the Sherbet London Knowledge College, we are proud to have some of the taxi trade’s most experienced individuals helping to make your journey through the Knowledge as easy as possible.

Tony Norris

A licensed taxi driver for nearly 35 years, with over 25 years’ experience in teaching the Knowledge to a diverse range of students. Tony knows all there is about the Knowledge of London and how to pass it quickly.

Tony is a Freeman of the City of London and Liveryman of the Worshipful Company of Hackney Carriage Drivers and one of the most respected Knowledge Tutors in London.

Sherbet London Knowledge College is proud to have Tony on board helping a new generation of students get their taxi licence.


Karl Maresch

Karl has worked in the licensed taxi industry for over 20 years and has vast experience in running taxi driver service operations. Karl has a passion for helping to nurture the next generation of taxi drivers and believes technology is the key: “The Sherbet Knowledge College is the first to harness new technology and techniques to make learning the knowledge simpler and less of a chore”

Asher Moses

Asher is the CEO of Sherbet London Taxis, and one of the leading figures in the London taxi trade. Himself a fully licensed taxi driver, Asher previously owned Taxi Media, one of the largest taxi advertising firms in the capital, before selling it and starting up Sherbet London – the most professional taxi service in London.

Asher believes in offering all Knowledge students and working London taxi drivers a fully inclusive service. This includes providing taxi rentals and sales, insurance, accountancy service and everything else a London taxi driver needs to be part of the world’s greatest taxi service.


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  • Renting with Sherbet means I get to drive a top of the range taxi for a reasonable price, without the hassle that is associated with owning a cab.

    John Blue
  • Sherbet London have made my life a whole lot easier through offering a taxi rental service. I no longer have to worry about all the paperwork associated with owning a cab, as Sherbet offer great rental rates, and are a fantastic company to work for. read more

    John Douglan
  • After hearing about a friend’s great experience with Sherbet, I decided to try them out for myself. Without a doubt, renting a cab with Sherbet has made my job easier, and completely taken the stress out of running a taxi. RD

    Lee Andrew