Sherbet London, the capital’s fastest growing fleet of licensed taxis, has announced further expansion with the acquisition of two of London’s best known black cab operations; Camberfield Taxis and Premier Cabs.
The acquisitions come hot on the heels of Sherbet London’s acquisition of Drinkwater Taxis during 2015, and takes the total Sherbet London fleet to over 500 fully licensed black London taxis.
The move also provides a solid West London base for the growing Sherbet London business, which, as well as providing rental cabs to professional taxi drivers, also offers in-vehicle Wi-Fi, card payment solutions, hailing apps and taxi advertising via Sherbet Media – one of the leading outdoor advertising firms in London.
Asher Moses, CEO of Sherbet London commented: “We’re thrilled to announce these two acquisitions, which confirm Sherbet London as one of the biggest and most professionally run black taxi operations in the capital. The Sherbet London business model is highly modern and innovative – but not at the expense of the great heritage and legacy of the London taxi trade.”
“Both Camberfield Taxis and Premier Cabs have great reputations and now the drivers on those fleets have got a wider choice of taxis and services available to them. The Sherbet London brand is growing and so is the Sherbet Media business, with more firms seeking to promote their businesses on the most professional fleet of iconic black taxis in London.”
Sherbet London already has a base at the renowned Richmond Road Cab Centre in Hackney, a location with a long and rich history in the licensed taxi trade, dating back over 100 years. Sherbet London has used the opportunity of the recent acquisitions to give itself a presence across the capital. In West London, the Premier Cabs and Camberfield Taxis operations will be combined at the Camberfield site in The Ham, Brentford, whilst The Richmond Road Cab Centre will continue at the East London branch. Partnerships with G&L Taxis in N18 and The North Brixton Motor Company in SE5 complete the pan-London coverage.
Asher added: “These acquisitions have been the catalyst that have allowed us to expand Sherbet London across the capital, and now taxi drivers can easily find a Sherbet London taxi to rent in any area. We pride ourselves on providing a fresh, modern way for drivers to rent a cab and keep working – with new and innovative services helping Sherbet London cabbies remain competitive in what is a very tough environment.”
Chris Hearnden, owner of Camberfield Taxis has been in the taxi industry for over 50 years. Regarding the future of his fleet in Brentford, Chris said: “We are delighted to have found a partner in Sherbet London to take Camberfield Taxis to the next phase of development. Asher and his team share the same vision for the future as we do. We take pride in all we have achieved and look forward to seeing the fleet flourish and our drivers seamlessly incorporated into the Sherbet London family.”
Image1 : Sherbet London CEO, with Premier Cabs Fleet Owner Gurinder Dhillon image 2: Sherbet London CEO, with Camberfield Taxis Fleet Owner Chris Hearnden
Following Sherbet London’s partnership with both fleets, Premier Cabs will be moving its operations to the Camberfield Taxis site in the coming weeks. Gurinder Dhillon, owner of Premier Cabs is looking forward to the move: “With the impending re-development of Premier Cabs’ operations premises, and everything that is happening in the taxi trade right now, there couldn’t be a better time to collaborate with Asher and his team. We are all thrilled to be working with Sherbet London – a company that is innovative, experienced, and extremely professional.”
The London taxi market is seeing an increase in the number of drivers who rent a taxi – a change driven by rising new vehicle costs and regulatory uncertainties surrounding vehicle emissions, and uncontrolled growth in private hire (minicabs). Many taxi drivers have historically owned their taxis, but, as they continue to work into their sixties, find that the financing of a new taxi is often undesirable or impractical. Sherbet London’s model is to provide new and modern taxis that meet all emissions standards and allow the taxi drivers to continue working in a good quality, well cared-for taxi without the burden of purchasing a vehicle that costs circa £40,000.
With the onset of new technology and a huge increase in the number of minicabs on London’s streets, the need for licensed taxi drivers to reduce their costs and remain competitive has become increasingly important.
Lee Drinkwater, Fleet Manager for Sherbet commented: “It is perhaps as tough as it has ever been making a living as a London cabbie right now – rampant competition, high vehicle prices and some of the worst roadworks ever to hit us makes it tough – but Sherbet London has tapped into precisely what today’s working cabbies need: quality cabs that they can rent quickly and easily, with all the additional services, including taxi advertising, that can help a driver make ends meet.”
Even with two large fleet acquisitions in one go, it seems Sherbet London is not remotely finished with its expansion plans. Asher concluded: “We still have some further fleet acquisitions to make this year and within the next few weeks our Knowledge School, The Sherbet London Knowledge College, will open its doors with a very fresh and innovative approach to the world famous London Knowledge.”
“Sherbet has the taxi trade experience, passion and investment to continue expanding and modernising the licensed taxi industry, and we have no plans of slowing down. Taxi drivers love what we are doing, and the travelling public seem to be taking Sherbet London to their hearts – it gives them a brand of smart and professional taxis to recognise and evangelise about.”
Taxi drivers wishing to know more about Sherbet London rentals can contact 0207 254 3849, visit sherbetknowledge.com or email firstname.lastname@example.org. Sherbet London is also on Twitter: @SherbetLondon